Central’s Top Supermarket beefs up healthy food image, with “Regional Produce Retailer of the Year Award”

English: Fresh produce for sale at the West Si...

English: Fresh produce for sale at the West Side Market in Cleveland, Ohio (Photo credit: Wikipedia)

Massive numbers of foreigners have come to call Bangkok their home, and their standard of food quality consumption is at global level. While consumer groups have expose the poor quality of produce sold at modern supermarkets, Central’s Tops Supermarket, just won the best place, in a regional award for produce quality. Is the award just a piece of paper, or is Central’s Tops Supermarkets produce are really the best?

Leading Thai food retailer Tops/Central Food Retail scooped the Produce Retailer of the Year Award in recognition of the outstanding fresh produce offering of its Central Food Hall and Tops Market formats in particular. Its high-end formats set new standards for sophistication and in-store theatre, adding that its product range was very impressive.

However, earlier, Thai consumer watch group warns of high levels of pesticides on vegetables sold in supermarkets and luxury department stores. Testing on produce from 14 high-end supermarkets in Thailand has shown dangerous levels of pesticides, according to the Foundation for Consumers.

The Asia Fruit Awards are a set of unique annual pan-Asian awards for the fresh produce trade in Asia. With the Asia Fruit Awards, ASIA FRUIT LOGISTICA & Asiafruit Magazine celebrate excellence and recognise achievement for the best players in the fresh fruit & vegetable business in Asia. The winners are recognised for the excellent work these individual companies are doing in key parts of the fresh produce value chain in Asia. Beyond the direct recognition, the aim of the Awards is to highlight these efforts to the fresh produce trade in general. The winners of the Asia Fruit Awards can serve as benchmarks of excellence for the trade.

Tops/Central Food Retail’s empowerment of its produce managers and engagement of active in-store sellers were also cited as a key to its produce retailing excellence, while its strategic approach to marketing and brand-building was acknowledged.

President of Central Food Retail, Alistair Charles Taylor, was at the reception with the group’s produce executive team to accept the award. “It’s a great honour to win this prestigious award,” said Taylor. “Our achievements in fresh produce would not have been possible without all the efforts of our produce managers and the loyal support of our suppliers.”

However, earlier, Thai consumer watch group warns of high levels of pesticides on vegetables sold in supermarkets and luxury department stores. Testing on produce from 14 high-end supermarkets in Thailand has shown dangerous levels of pesticides, according to the Foundation for Consumers.

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