Yingluck & Thaksin’s “1-2-3” punch combination to make Thailand the ASEAN’s luxury brand shopping center

English: Boxing match in Bangkok,Thailand. htt...

English: Boxing match in Bangkok,Thailand. http://www.dmitrimarkine.com (Photo credit: Wikipedia)

Thailand, under Yingluck, with the help of Thaksin, is pushing for Thailand to be ASEAN‘s luxury brand shopping hub. It started with Thaksin, hiring two of the globe’s best creative people to help Thai emerging brands. Then news followed that Thailand may reduce tax on some luxury products, that does not compete with Thai product, to attract global luxury brand shoppers. Then the latest is Yingluck’s talk in Italy, to merge Italy’s well know design capability with Thai manufacturing.

Bernama reports, Prime Minister and Defence Minister Yingluck Shinawatra has proposed that Thailand and Italy jointly develop unique, high-quality fashion products, Thai News Agency (TNA) reported. While opening a business forum titled “Thailand-Italy: Commercial and Investment Opportunities for Italian SMEs” at Milan City this week, Yingluck said given Milan is the capital of global fashion, both countries could combine strengths to develop high-quality fashion products. “Thailand has raw materials and skilled workers while Italy has production quality and expertise,” Yingluck said, and cited Italy’s Vittoria Group which bases its motorcycle tyre research and development in Italy and production facilities in Thailand as an example. Yingluck also suggested Italian companies invest in infrastructure projects in Thailand, including cross-border rail networks connecting to China, Russia and Europe, and to invest in Thailand’s deep-sea port project in Myanmar’s Dawei City. The Thai premier also said rail development networks should lead to a high number of related businesses such as cargo packaging, catering, train interior decoration and Internet services on trains.

Xinhua reports, Two American design and branding specialists will come to the Thai capital and meet with a top adviser to Lady Prime Minister Yingluck Shinawatra‘s government to give “creative” tips for Thai export products. In his facebook page, Yingluck’s brother, former Thai leader Thaksin Shinawatra, disclosed over the weekend that Peter Arnell, CEO of Omnicom‘s Arnell Group, a U.S. packaging design and branding firm, and Frank Gehry, a noted American architect, are scheduled to visit Bangkok and meet with Punsak Winyarat, the head policy adviser to the Yingluck government, by the middle of next month. Arnell and Gehry will give suggestions on the packaging design and branding of a wide range of Thai goods for export, mostly products of the so-called SME (small, medium-sized enterprises), OTOP, the acronym for one tambon (local community) – one product, and traditional Thai foods, according to Thaksin. The lady prime minister earlier confirmed that the government will push for exports of SME and OTOP goods to the world markets, and the “Thai Cuisine Feeds the World” initiative raised by a previous Thaksin government will be put to work. Thaksin said he had recently met with Arnell and his team somewhere in Italy to discuss the Yingluck government’s scheme to have the Thai export goods designed, packaged and branded to the extent that they be comparable to those made in Italy or France. “Thailand‘s future generations will be prepared for an era of creative economy. (Thai products) would sell like hot cakes only if they were made on a par with world standards of quality and design,” said the former Thai leader. He said the prices of the Thai export goods will certainly increase, thanks to such commercial creativity. The former Thai leader said he had hired Arnell and his team at his own expenses. Yingluck and several members of her cabinet are currently paying official visits to Switzerland, Montenegro and Italy from Sunday until Thursday. Accompanied by about 50 representatives of Thai business sectors, the lady prime minister primarily intends to promote trade, investment and tourism between Thailand and the European countries. Thaksin commented that Montenegro, where he used to reside in self-exile several years ago, is viewed as a potentially new market for Thai export goods.



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