USA’s Dunkin Donuts in Thailand catches Thais “Racial Stereo Type” way & insult blacks

Dunkin Donuts logo

Dunkin Donuts logo (Photo credit: Wikipedia)

In America, Dunkin Donuts says America runs on Dunkin. In Thailand, a country known for racial stereo types, Dunkin, may say something like, we run on insulting blacks. AP reports, A leading human rights group has called on Dunkin’ Donuts to withdraw a “bizarre and racist” advertisement for chocolate doughnuts in Thailand that shows a smiling woman with bright pink lips in blackface makeup. The Dunkin’ Donuts franchise in Thailand launched a campaign earlier this month for its new “Charcoal Donut” featuring the image, which is reminiscent of 19th and early 20th century American stereotypes for black people that are now considered offensive symbols of a racist era. A poster and television commercials show the woman with a shiny jet black, 1950s-style beehive hairdo biting into a black doughnut alongside the slogan: “Break every rule of deliciousness.” Human Rights Watch said it was shocked to see an American brand name running an advertising campaign that would draw “howls of outrage” if released in the United States. “It’s both bizarre and racist that Dunkin’ Donuts thinks that it must color a woman’s skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut,” said Phil Robertson, the deputy Asia director for Human Rights Watch. “Dunkin’ Donuts should immediately withdraw this ad, publicly apologize to those it’s offended and ensure this never happens again.” The campaign hasn’t ruffled many in Thailand, where it’s common for advertisements to inexplicably use racial stereotypes. Ads for the Black Man brand of household mops and dustpans show a smiling black man in a tuxedo and bow tie. A Thai skin whitening cream runs TV commercials that say white-skinned people have better job prospects than those with dark skin. An herbal Thai toothpaste says its dark-colored product “is black, but it’s good.” (Source)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s