Globe’s largest hotel chain, Best Western, blaze trail for global class hotel with Issan Region hotel

HDR Panorama from Phanom Rung Historical Park ...

HDR Panorama from Phanom Rung Historical Park – Buriram, Thailand (Photo credit: Captain Kimo)

The BEST WESTERN Royal Hotel in Buriram, in the Issan Region of Thailand, will become its ninth destination in the Kingdom. BWI is also present in Bangkok, Hua Hin, Pattaya, Phuket, Khao Lak, Koh Phangan, Koh Samui and Krabi. Best Western International, Inc., operator of the Best Western Hotel brand, is the world’s largest hotel chain, with over 4,195 hotels in over 100 countries.[2] The chain, with its corporate headquarters in Phoenix,[3] operates more than 2,000 hotels in North America alone. Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier. The signing of the BEST WESTERN Royal Hotel in Buriram, 395km east of Bangkok, not only expands the company’s large portfolio in Thailand, but also extends its reach into a key part of the ASEAN region – and at a crucial time. Glenn de Souza, BWI’s Vice President International Operations – Asia & the Middle East, explained: “With the onset of the ASEAN Economic Community (AEC) in 2015, eastern Thailand sits at the crossroads of one of the world’s biggest growth zones,” said Mr. de Souza. “Located close to the border with Cambodia and on the key route between Bangkok, Laos and Vietnam, Buriram is at the heart of ASEAN. The relaxing of visa policies, along with the development of the Asian Highway and Trans-Asian Railway networks, means both business and leisure travelers will soon be able to travel across the ASEAN region faster, and in greater numbers. “With our hotels in Thailand, Cambodia, Laos and Vietnam, as well as our recently-announced properties in Myanmar, BWI is delighted to be able to offer international-standard accommodation to travelers across the region,” Mr. de Souza added. The Best Western Royal Hotel in Buriram will offer 81 contemporary rooms and suites, all featuring modern facilities such as free Wi-Fi and TVs with international satellite channels. The hotel will also feature a restaurant serving both Asian and international cuisine, an internet corner and an outdoor swimming pool. (Source)

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