Nielsen: Southeast Asian consumers among the most confident in the world


Consumers (Photo credit: lagaleriadeARCOTANGENTE)

Dynamic growth and an expanding middle class are making Southeast Asian consumers among the most confident in the world when it comes to their economic prospects, a survey showed Tuesday. Indonesian consumers were the most confident globally, according to the research by polling group Nielsen, while Southeast Asian countries figured prominently in the top-10 rankings during the second quarter. Southeast Asia’s biggest country had an index of 124 to top the rankings, Nielsen’s Global Survey of Consumer Confidence showed, well above the world average of 94. Indonesia was followed by the Philippines with an index of 121. The survey said people in Southeast Asia also have strong confidence about their personal finances. Indonesians were the region’s most optimistic about their financial position, with 84 percent of them rating it as good or excellent. The Philippines followed with 79 percent of those surveyed saying they were confident about their financial situation, then Thailand (69 percent) and Malaysia (63 percent). Elsewhere India came in third, then Thailand, Brazil, China, United Arab Emirates, Hong Kong, Malaysia and Saudi Arabia as the economies where consumers are the most confident about the economic outlook. Nielsen’s consumer confidence survey gauges consumers’ economic outlook as well as how confident they are about the job market, status of their personal finances and readiness to spend. The US group said the survey polled more than 29,000 consumers with Internet access in 58 countries between May 13-31. (Source)


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