Central’s restaurant subsidiary hires foreigner to head US$30 million drive into ASEAN

King Eddie's Restaurant, 1954

King Eddie’s Restaurant, 1954 (Photo credit: Seattle Municipal Archives)

Prachachart Turakij, a Thai business newspaper, reports Central’s restaurant subsidiary, Central Restaurant Group, have hired a foreigner, with extensive experience in global restaurant business, to spearhead its drive to market restaurants under its wing, throughout ASEAN and beyond. The paper said the group has set a budget for expansion at US$30 million, in a drive to expand sales by about 30% to hit US$300 million in total sales. The paper also reported the the restaurant group have recently under-went a re-structuring to beef up its administrative organ, particularly in the group’s finances. The paper reports that apart from the group pushing its current restaurant brand to ASEAN, the group also plans to pick-up new brands of food chain. The paper said the group is targeting to have about 1,000 restaurant under management in about 2 years.

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