A Thai Muslim clothing fashion contest to help apparel makers capture more of the 2.88 trillion baht business

Millions of Thai Muslim lives in Thailand’s deep south. There, they live a mostly traditional life-style, not very modern. But in Bangkok along, a sprawling modern metropolis, 100,000s Thai Muslim also live, and their lives have been mostly modern, with women, wearing a mix of modern and traditional Muslim apparel.  So efforts have been intensified to promote Thailand’s Islamic fashions on the world stage, paving the way for the Kingdom to become a global export base of Islamic apparels in the future, especially to the oil-rich Muslim-dominant Middle East, Thai News Agency (TNA) reported. As part of the efforts, the Department of Industrial Promotion, under the Thai Ministry of Industry, and Srinakharinwirot University on Wednesday jointly organised a contest of Islamic clothes to support Thailand’s goal on reaching worldwide Islamic garment demand, worth 2.88 trillion baht, annually. At the contest, held at the CentralWorld shopping centre in Bangkok, there were more than 52 entries of Islamic fashions paraded by well-known actors and actresses. Department of Industrial Promotion Director-General Sophon Pholprasit told journalists that Wednesday’s contest was organised for the second year with more participating business operators. Sophon acknowledged that his department has helped the business operators develop designs, marketing and production of their Islamic clothes so that they can become leaders in the Association of Southeast Asian Nations (Asean) and can be competitive on the world market, and that his department is also conducting marketing campaigns simultaneously, especially for small and medium-sized enterprises (SMEs) in the business. (Source)

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