Elite tourism cards re-launch set for next month & targeting to co-op hot real estate market

Next month, the Tourism Authority of Thailand (TAT) will begin to sell its Elite Cards, which offer a 20-year membership for 2 million baht, to foreign tourists who purchase properties in Thailand. TAT Governor Surapol Svetasreni said the Ministry of Tourism and Sports will hold a meeting with related agencies tomorrow to discuss preparations for the launch of the Thailand Elite Card, which is produced by Thailand Privilege Card Company, a subsidiary of the TAT Thailand Privilege Card Co (TPC), the operator of the Thailand Elite Card, is embarking on a new business plan. The Elite Card, which was almost scrapped by the previous Democrat-led government, got the green light from the Yingluck Shinawatra cabinet to be revived by the Tourism Authority of Thailand (TAT), the owner of TPC. On May 30, another meeting will be held with the marketing teams for the Asian region and Russia before the Elite Cards go on sale. The cards will be sold through large property developers who have positive track records and solely cater to foreigners.  Those eligible for the Elite Cards must be foreign nationals who have bought a property worth at least 1 million baht. Membership will be valid for 20 years, with privileges mainly covering visa and airport services. The sale is set to begin in June, and around 200-300 cards are expected to be sold by the end of this year. For its comeback under a “Money Can’t Buy” campaign, members will get more privileges such as a five-year visa with multiple entries and a maximum stay of 12 months, up from three months for normal tourists. They will get discounts for air fares and shopping in Thailand (Source).

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