Thai rooted hospitality group, ONYX, takes Amari brand to the heart of Bali surfing & golfing paradise

Thai hotel groups continues to make ASEAN moves. The latest, is another  Thailand rooted hospitality group, ONYX, has been appointed to operate a 435-room resort hotel on the Indonesian island of Bali, touted as the heart of bali surfing and golfing paradise. Called, Amari Pecatu, is a joint venture between STA Group Property Division and PR Bali Pecatu Graha. This is ONYX’s first step for expansion into Indonesia for the Amari brand. Located on the southern peninsula of Bali, Pecatu is well-known as a surfer’s paradise with limestone cliffs and beautiful, secluded beaches. Amari Pecatu will be part of the 400-hectare Pecatu Indah Resort, an integrated development with planned facilities including a shopping mall and conference venues that can accommodate up to 12,000 people.It is already home to an 18-hole golf course, designed by famous golf architect Ronald Fream. ONYX president Peter Henley said: “We are very excited to be involved in this large-scale venture within the Pecatu Indah Resort project. As a group, ONYX’s total system revenue jumped by 12% in 2012, whilst RevPAR (revenue per available room) also grew by 8%. Through a continued focus on managing cost efficiency, and making the most of the existing ONYX property portfolio, this was converted into a 14% increase in operating profit. The growth observed in 2012 was despite major renovation works taking place in two of the group’s largest revenue generating properties, Amari Watergate Bangkok and Amari Coral Beach Phuket (Source).

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