MTV and Fashion One, both popular global cable TV content, will be available in a few months to Thai viewers. Thailand‘s listed MCOT has entered into a strategic alliance with Viacom International Media Networks (VIMN) Asia and AppleTool Co. Ltd, a local general entertainment content provider and subsidiary of VR1 Media Group will produce, licensing, distribution and live events for MTV Thailand. Meanwhile, Fashion One, the international channel for fashion, entertainment and lifestyle television, and Cable Thai Holding, Plc. (CTH), the leading service provider that brings 300 cable operators together in Thailand, jointly announced the launch of the channel during APOS 2013. The channel will be available to 3.5 million TV households in Thailand. Nation, a Thai media house, reports that starting in 2013, Thailand’s cable and satellite TV industry will be challenged by new rules, new players and advanced technology. John Medeiros, chief policy officer at Hong Kong-based CASBAA, a non-profit trade organisation for the promotion of multi-channel television via cable, satellite, broadband and wireless video networks, representing some 130 Asia-focused corporations, says there is still room to grow in the near future despite intense competition.”Thailand is a very interesting and dynamic market in the way it is developing, and this offers many opportunities to related players,” John Medeiros said. Medeiros is very optimistic about cable and satellite TV business in Thailand. Last year, pay-TV business alone witnessed a surge in revenue of about 53 per cent to Bt5.24 billion, according to CASBAA (Source) & (Source).